When running a small business, you have to be creative if you want to gain an advantage over the competition. Prior to the internet, if you wanted your business found you would need your small business listed in a telephone directory. Those days of relying on the telephone directory are gone; it has been replaced with the search engine and social media. Small businesses that do not have a well-defined online presence are missing out on an opportunity to acquire sales and market share.
Importance of Having an Online Presence
Whenever a person wants to purchase something, they are going to go online and see if there are any local retailers/vendors that are selling whatever it is they want to buy. If your small business has a local online marketing plan in place, your business would appear in those search results. There are two immediate benefits associated with appearing in the search results.
- The consumer is aware of your business and may go to your small business right away to make a purchase.
- You are making it more difficult for your competitor to get in front of your potential customer. There is a limited amount of space on the search engine results so by having a prominent listing, your competitors will be positioned lower which gives you the advantage.
On the flipside, if your small business did not have a well thought out online marketing strategy for the local market, then these customers would never know about your business costing you potential sales and market share.
Given what is at stake and the importance of having a well-defined online presence, you need to reach out to for help with your local online marketing strategy right away or risk losing even more market share to your competitors.